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π³ Cooklette
3 months
Solo project
End-to-end in UX/UI design
Figma
Miro
Jira
Maze
π‘ Design prompt
After a long day at work, many working professionals (especially working mums with kids) struggle to come up with new cooking ideas. While Google can be a handy tool for finding recipes, the search results can be disorganised and time-consuming to sift through. Is there a solution that can save us time?
π Research - I found the problem!
During my interviews with working professionals aged between 26 to 45, 70% of them revealed that they tend to cook the same dishes repeatedly due to a lack of inspiration. In addition, 50% of the respondents expressed their dissatisfaction with recipes found on Google, as they found them to be too concise and insufficiently detailed.
βοΈ Ideation with my creativity
To assist users who find cooking to be a challenge, I decided to design a roulette that could automatically generate cooking ideas for them.
β Solution
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1. Customize your food preferences
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Create a personalized food profile before searching for recipes
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Filter recipes based on your family's food allergies to make sure your family is healthy
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Classify your cooking level to get the best recipes for your skills
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2. Discovering recipes to cook:
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Personalize recipe recommendations based on user preferences
Offer different variations of dishes
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Allow users to choose between recommended recipes or search for specific recipes directly
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3. Facilitate online ingredient shopping
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Adjust portion sizes and add ingredients to the shopping cart
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Select a convenient self-pickup point and timeslot
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Make online pre-payment and show the QR code to the store assistant while picking up the order
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4. Cooking
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Provide detailed cooking steps with visual aids
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Offer tricks and tips for handling ingredients and share cooking experiences
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Allow users to record their cooked dishes on a calendar to avoid repeating the same meal
π€Ήπ»Usability Test
In order to gain a deeper insight into user preferences, I designed multiple scenarios for testing the app. Throughout this process, I received valuable feedback from my users. Here are two key findings and subsequent improvements I made based on the feedback:
1. Lack of clear directions in the ingredients section: Users expressed difficulty in navigating from the ingredients section to the shopping cart. To address this, I implemented buttons that provide clear instructions and enable users to proceed to the next action seamlessly.
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2. Complexity of ingredients icons: Users found the ingredients icons challenging to understand and believed it would be difficult to maintain in the future. To enhance usability and ease future maintenance, I simplified the ingredients icons, ensuring they are more intuitive and user-friendly.
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Design system
πͺ Future Plan
1. In order to achieve our business objectives, I aim to establish collaborations with grocery stores and establish convenient pick-up points at multiple locations.
2. In order to distinguish ourselves from meal packs, our app presents a superior alternative by granting customers the opportunity to conveniently order and pick up fresh food packs on the same day.
π€ Conclusion
After multiple iterations, the all-in-one cooking app now enables working professionals to generate personalized cooking ideas and purchase ingredients in advance, ultimately saving them time when brainstorming cooking ideas.
Continuous iteration is key to achieving better design. I explored various solutions and conducted usability tests to receive feedback and evaluate my design. I am grateful for the support of my mentor and users, who provided valuable feedback to help me make informed design decisions.
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